Sustainability

A truly sustainable brand.

By 2050, our seas are on course to contain more plastic waste than fish. If we’re to stop this happening we need to take positive action to reduce and repurpose our plastic consumption right now.

That’s why we work exclusively with ECONYL®, a 100% regenerated nylon yarn made from industrial waste such as discarded fishing nets. This takes harmful plastic out of our oceans and turns it into a high-end fabric that’s perfect for producing quality activewear.

For us, sustainability means designing garments that only use 100% recycled fabrics and minimising our chemical, plastic, energy and water usage wherever we can. We also choose to manufacture our entire range in London as this significantly cuts our ‘clothing miles’ and keeps our carbon footprint at the lowest it can possibly be.

Why ethical manufacturing matters.

As a luxury activewear brand, we have an ongoing responsibility to audit each stage of our supply chain to ensure that our products are being manufactured in a safe and ethical environment.

The factory that makes our luxury activewear is a UK social enterprise committed to minimising fabric waste, running academies to equip local people with skills to improve their employability and paying fair wages.

We’re also proud to support the ‘Who Made My Clothes?’ initiative because we believe clothes shouldn’t be mass-produced on an endless conveyor belt; they should be stitched and seamed at the hand of a skilled designer. In our eyes, that’s a service worth paying for.

Good things come in small sustainable packages.

We rest a little easier at night knowing that nothing is ever overlooked or wasted in our production process. From our swing tags and labels to our threads and fabrics, we’ve gone to great lengths to ensure every part of the CONTUR process is sustainable, ethical and eco-friendly.

Even our packaging is made from 100% recycled materials and fully biodegradable, which means there’s no chance of any unnecessary plastic waste heading back to our oceans, no matter how small.

Did you know?

8,000,000 Tonnes

of plastic waste ends up in our seas every year

640,000 Tonnes

of fishing nets are discarded in our seas every year
ECONYL yarn reduces the energy demand of traditional yarn by

45%

Ghost fishing nets account for at least

10%

of all plastic in the ocean

10,000 Tonnes

of ECONYL® eliminates

12,000 lbs

of waste

70,000 barrels

of crude oil

42,000 tonnes

of CO2 emissions